Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Social marketing is different because your audience talks back--immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/32626/why-your-paid-social-is-failing-and-best-practices-for-social-advertising