Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. Read the full article at MarketingProfs
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https://www.marketingprofs.com/articles/2017/31869/the-highest-spending-e-commerce-customers-are-seeing-starsstar-ratings-that-is
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